Strategic Plan - Leadership Southern Maryland

About Us

Strategic Plan

Aim, Goals, and Objectives

Leadership Southern Maryland will execute its FY 2024-2030 strategic plan, Our Path to 2030, to achieve an alumni base of 1000, strengthen community engagement with alumni and other stakeholders, and increase our revenue to support our growth and mission.

To achieve this aim, we have set the following goals:

Goal #1: Increase LSM's Value, Proposition & Visibility
Goal #2: Increase LSM's Community Engagement
Goal #3: Increase Revenue to Support Our Growing Alumni Base

Execute this LSM Strategic Plan to attract 500 more leaders to LSM’s mission and value proposition, achieving an alumni base of 1000 in FY 2030.

Strategic Objectives

1.1 – Develop and execute marketing plans aligned with this strategic plan to effectively communicate LSM’s mission and value proposition and inspire applicants to apply to the Executive Program and LEAP. [FY 2024-2030]

1.2. – Increase LSM participation and visibility in community events, including through event sponsorship. [FY 2024-2030]

1.3 – Maintain recruitment, follow-up, and onboarding processes that manage applicants, identify top candidates, and convert them to paying program participants. [FY 2024-2030]

1.4 – Establish and execute a plan for increasing enrollment caps to secure enrollment of 500 more leaders in LSM programs by 2030. [FY 2026-2030]

We will measure success by:

Number of marketing messages per month to potential Executive and LEAP applicants, nominators and referral partners
Number of community events supported through LSM participation and sponsorship.
Number of nominations and applicants received per program per quarter
Number of participants enrolled per program per year
Year to date total alumni compared to annual goals

Provide forums for alumni, stakeholders, and community thought leaders to convene, engage, and discuss the Southern Maryland community’s needs.

Strategic Objectives

2.1 – Establish an LSM Lecture Series. [FY 2024-2030]

2.2 – Offer annual/semi-annual/quarterly/monthly forums for alumni to convene with guest speakers to discuss issues of community concern. [FY 2025-2030]

2.3 – Establish an annual conference or banquet, open to the public, to address issues of the community. [FY 2025-2030]

2.4. – Survey graduating classes and alumni annually to discover topics of interest for lectures, forums, and conferences. [FY 2024-2030]

We will measure success by:

Number of LSM lectures per year
Attendance at lecture series
Number of alumni forums per year
Attendance at alumni forums
Attendance at annual conference
Geographic diversity of event attendees
Satisfaction survey results for each event

Expand revenue generation efforts to increase LSM’s total revenue to $500,000 by FY 2026, $600,000 by 2028, and $750,000 by FY 2030.

Strategic Objectives

3.1 – Establish niche fundraising events and activities (e.g., performances, annual conference, LSM Card). [FY 2024-2030]

3.2 – Set annual benchmarks to increase the number of graduates who are dues-paying LSMAA members. [FY 2024-2030]

3.3 – Set annual benchmarks to increase numbers of LSM program and event sponsors. [FY 2024-2030]

3.4 – Establish partnerships with alumni and other organizations for new revenue generating ventures. [FY 2027-2030]

We will measure success by:

Monthly/annual revenue from LSM fundraising events and activities
Year to date LSMAA membership numbers compared to annual goals
Monthly/annual LSMAA dues revenue
Year to date sponsor numbers compared to annual goals
Monthly/annual sponsorship revenue
Monthly/annual revenue from new LSM ventures and partnerships